With over 1,500 attendees and 100+ speakers focusing on all things FinTech, FinServ, Omni-Banking, and Digital Strategy, Digital Banking 2019 continues to establish itself as one of the premier thought leadership conferences in retail banking. This year ARGO unveiled a new promotional video available here, that does a great job of highlighting the value proposition of our omni-banking solutions. We also leveraged this year’s event timing to formally announce that First National Bank, the largest subsidiary of F.N.B corporation (NYSE: FNB), has selected ARGO to implement our full suite of retail banking technology. You can read more about our work with the bank here.
We welcomed the opportunity to share and gain industry insight from bankers, consultants and other vendors in attendance. As you might expect, a great deal of the focus of this year’s conference centered around financial institutions’ approach to successfully adopting and implementing a “Digital First” strategy for their customers, however 94% of consumers want human engagement. As an industry, we know that today, consumers are ~60% of the way through the sales cycle before engaging a financial institution and ~73% of consumers are beginning the application process digitally thus creating a conundrum for those that do not have a consideration stage and abandonment strategy. One area that I would have liked to have seen featured a bit more is how bankers can better counter abandonment through the digital channel.
Additionally, PwC presented some of its most recent digital banking survey findings: 2019 Digital Banking Survey: The Ever-Changing Consumer, which provided some great insight into consumer behavior and underscored the importance of adopting a true omni-banking approach as the findings indicate that the branch still remains an important channel for most consumers. While the focus continues to be on digital, the reality is that bankers must ensure a consistent customer experience across all delivery channels – whether online, mobile or via the branch – if they are to continue to thrive.
SourceMedia and American Banker continue to invest in making Digital Banking a strong event and they have succeeded – it’s one that we look forward to participating in again next year and one that should be on your calendar as well.
