Consumers need a financial roadmap showing them how to meet their personal goals. As consumer preference shifts toward Omni-channel delivery, ARGO Accumulator, a digital personal financial planner, provides financial institutions with insight into consumer financial goals and priorities, allowing branch and contact center staff to initiate relevant, needs-based conversations and improve customer experience.

Accumulator informs bankers of customers progressing toward financial goal achievement, providing an organic opportunity to assist those customers along the journey. Whether the customer desires to become debt-free or embark on longer-term goals such as home ownership, the solution fosters relationship expansion as a natural outcome of relevant and timely engagement.

By providing bankers with visibility into a customer’s financial objectives, self-reported data, calculations, cash flow, net worth, and customer lifetime value index (CVI), Accumulator can be used to tailor customer engagement rather than applying a “one-message-fits-all” approach. Additionally, Accumulator identifies and tracks potential leads and referrals, appropriately assigning them to bankers or specialists for follow up.

ARGO Accumulator enables banks and credit unions to provide their customers and members with access to an interactive, goal-centric approach to personal financial planning. It offers financial institutions tangible differentiation in the marketplace, strengthening the customer journey stages of consideration, acquisition, conversion and retention.

For more information, visit the “Accumulator: Meeting customer needs through goal-centric personal financial planning” solution brief.