--- title: Framing the Important Elements of Customer Experience description: Delivering an excellent customer experience requires factoring three elements into the design. Read our blog to discover these components that drive a customer’s perception. image: https://blog.argodata.com/hubfs/ARGO%20blog%20-%20October%2026.png --- [Skip to content](https://blog.argodata.com/thought-leadership-blog/framing-the-important-elements-of-customer-experience#main-content) [![ARGO black logo 78 ppi](https://blog.argodata.com/hs-fs/hubfs/ARGO%20black%20logo%2078%20ppi.png?width=200&height=53&name=ARGO%20black%20logo%2078%20ppi.png)](https://argodata.com/) - Financial Services Show submenu for Financial Services - Solutions Show submenu for Solutions - [Omni-Channel Collaboration](https://argodata.com/financial-solutions/omni-channel-collaboration/) - [Digital Strategy](https://argodata.com/financial-solutions/digital/) - [Customer Engagement](https://argodata.com/financial-solutions/customer-engagement/) - [Improve Customer Acquisition](https://argodata.com/financial-solutions/customer-acquisition/) - [Frictionless Omni Fulfillment](https://argodata.com/financial-solutions/fulfillment/) - [Deliver Service Excellence](https://argodata.com/financial-solutions/service/) - [Sales Management](https://argodata.com/financial-solutions/sales-management/) - [Enhance Customer Experiences](https://argodata.com/financial-solutions/customer-experience/) - [Mitigate Fraud and Risk](https://argodata.com/financial-solutions/risk-management-update/) - Products Show submenu for Products - [Omni-Channel Sales and Service](https://argodata.com/financial-solutions/omni-channel-sales-and-service/) - [Teller Payments](https://argodata.com/financial-solutions/teller-payments-fraud/) - [Fraud & AML](https://argodata.com/financial-solutions/fraud-aml/) - [Retail Lending](https://argodata.com/financial-solutions/retail-lending/) - [Business Lending](https://argodata.com/financial-solutions/business-lending/) - [Treasury Services](https://argodata.com/financial-solutions/treasury-services/) - Who We Serve Show submenu for Who We Serve - [Retail Banking](https://argodata.com/financial-solutions/retail-banking/) - [Deposit Operations](https://argodata.com/financial-solutions/deposit-operations-new/) - [Data Science](https://argodata.com/financial-solutions/data-science-new/) - [Lending Operations](https://argodata.com/financial-solutions/lending-operations-new/) - [Marketing](https://argodata.com/financial-solutions/marketing/) - [Risk and Compliance](https://argodata.com/financial-solutions/risk-and-compliance-new/) - Healthcare Show submenu for Healthcare - Solutions Show submenu for Solutions - [Unlock UR Operational Power](https://argodata.com/healthcare-solutions/unlock-ur-operational-power/) - [Retain and Manage Great UR Talent](https://argodata.com/healthcare-solutions/retain-and-manage-great-ur-talent/) - [Expanding UR Staffing Options](https://argodata.com/healthcare-solutions/expanding-ur-staffing-options/) - [Improve Patient Care](https://argodata.com/healthcare-solutions/improve-patient-care/) - [Strengthen Your Financial Stability](https://argodata.com/healthcare-solutions/strengthen-your-financial-sustainability/) - [Drive BH UR Success With KPIs](https://argodata.com/healthcare-solutions/drive-behavioral-health-ur-success-with-kpis/) - Products Show submenu for Products - [Behavioral Health Utilization Review](https://argodata.com/healthcare-solutions/behavioral-health-utilization-review/) - [Patient Identity Matching](https://argodata.com/healthcare-solutions/patient-identity-matching/) - Who We Serve Show submenu for Who We Serve - [Behavioral Health Leadership](https://argodata.com/healthcare-solutions/behavioral-health-leadership/) - [Utilization Review Staff](https://argodata.com/healthcare-solutions/utilization-review-staff/) - Insights Show submenu for Insights - [News & Resources](https://argodata.com/insights/) - [FAQs](https://argodata.com/frequently-asked-questions/) - [Interview Library](https://argodata.com/interview-library-) - [Industry Insights](https://blog.argodata.com/thought-leadership-blog) - [Events & Conferences](https://argodata.com/events-and-conferences/) - Support Show submenu for Support - [Implementation & Deployment](https://argodata.com/implementation-deployment/) - [Compliance Services](https://argodata.com/compliance-services/) - [Operational Reliability](https://argodata.com/operational-reliability/) - [Customer Support Services](https://argodata.com/customer-support-services/) - [Knowledge Center](https://argodata.com/knowledge-center/) - About Us Show submenu for About Us - [Our Commitment](https://argodata.com/about-us/) - [What We Do](https://argodata.com/what-we-do/) - [Our Leadership](https://argodata.com/our-leadership/) - [In Our Community](https://argodata.com/in-our-community/) - [Our Partners](https://argodata.com/our-partners/) - Careers Show submenu for Careers - [Working at ARGO](https://argodata.com/working-at-argo/) - [Career Opportunities](https://argodata.com/careers/) - [Internships](https://argodata.com/internships/) Open main navigation Close main navigation - Financial Services Show submenu for Financial Services - Solutions Show submenu for Solutions - [Omni-Channel Collaboration](https://argodata.com/financial-solutions/omni-channel-collaboration/) - [Digital Strategy](https://argodata.com/financial-solutions/digital/) - [Customer Engagement](https://argodata.com/financial-solutions/customer-engagement/) - [Improve Customer Acquisition](https://argodata.com/financial-solutions/customer-acquisition/) - [Frictionless Omni Fulfillment](https://argodata.com/financial-solutions/fulfillment/) - [Deliver Service Excellence](https://argodata.com/financial-solutions/service/) - [Sales Management](https://argodata.com/financial-solutions/sales-management/) - [Enhance Customer Experiences](https://argodata.com/financial-solutions/customer-experience/) - [Mitigate Fraud and Risk](https://argodata.com/financial-solutions/risk-management-update/) - Products Show submenu for Products - [Omni-Channel Sales and Service](https://argodata.com/financial-solutions/omni-channel-sales-and-service/) - [Teller Payments](https://argodata.com/financial-solutions/teller-payments-fraud/) - [Fraud & AML](https://argodata.com/financial-solutions/fraud-aml/) - [Retail Lending](https://argodata.com/financial-solutions/retail-lending/) - [Business Lending](https://argodata.com/financial-solutions/business-lending/) - [Treasury Services](https://argodata.com/financial-solutions/treasury-services/) - Who We Serve Show submenu for Who We Serve - [Retail Banking](https://argodata.com/financial-solutions/retail-banking/) - [Deposit Operations](https://argodata.com/financial-solutions/deposit-operations-new/) - [Data Science](https://argodata.com/financial-solutions/data-science-new/) - [Lending Operations](https://argodata.com/financial-solutions/lending-operations-new/) - [Marketing](https://argodata.com/financial-solutions/marketing/) - [Risk and Compliance](https://argodata.com/financial-solutions/risk-and-compliance-new/) - Healthcare Show submenu for Healthcare - Solutions Show submenu for Solutions - [Unlock UR Operational Power](https://argodata.com/healthcare-solutions/unlock-ur-operational-power/) - [Retain and Manage Great UR Talent](https://argodata.com/healthcare-solutions/retain-and-manage-great-ur-talent/) - [Expanding UR Staffing Options](https://argodata.com/healthcare-solutions/expanding-ur-staffing-options/) - [Improve Patient Care](https://argodata.com/healthcare-solutions/improve-patient-care/) - [Strengthen Your Financial Stability](https://argodata.com/healthcare-solutions/strengthen-your-financial-sustainability/) - [Drive BH UR Success With KPIs](https://argodata.com/healthcare-solutions/drive-behavioral-health-ur-success-with-kpis/) - Products Show submenu for Products - [Behavioral Health Utilization Review](https://argodata.com/healthcare-solutions/behavioral-health-utilization-review/) - [Patient Identity Matching](https://argodata.com/healthcare-solutions/patient-identity-matching/) - Who We Serve Show submenu for Who We Serve - [Behavioral Health Leadership](https://argodata.com/healthcare-solutions/behavioral-health-leadership/) - [Utilization Review Staff](https://argodata.com/healthcare-solutions/utilization-review-staff/) - Insights Show submenu for Insights - [News & Resources](https://argodata.com/insights/) - [FAQs](https://argodata.com/frequently-asked-questions/) - [Interview Library](https://argodata.com/interview-library-) - [Industry Insights](https://blog.argodata.com/thought-leadership-blog) - [Events & Conferences](https://argodata.com/events-and-conferences/) - Support Show submenu for Support - [Implementation & Deployment](https://argodata.com/implementation-deployment/) - [Compliance Services](https://argodata.com/compliance-services/) - [Operational Reliability](https://argodata.com/operational-reliability/) - [Customer Support Services](https://argodata.com/customer-support-services/) - [Knowledge Center](https://argodata.com/knowledge-center/) - About Us Show submenu for About Us - [Our Commitment](https://argodata.com/about-us/) - [What We Do](https://argodata.com/what-we-do/) - [Our Leadership](https://argodata.com/our-leadership/) - [In Our Community](https://argodata.com/in-our-community/) - [Our Partners](https://argodata.com/our-partners/) - Careers Show submenu for Careers - [Working at ARGO](https://argodata.com/working-at-argo/) - [Career Opportunities](https://argodata.com/careers/) - [Internships](https://argodata.com/internships/) [All posts](https://blog.argodata.com/thought-leadership-blog/all) October 26, 2023 # Framing the Important Elements of Customer Experience By  ARGO  ·  1 minute read ![ARGO blog - October 26](https://blog.argodata.com/hs-fs/hubfs/ARGO%20blog%20-%20October%2026.png?width=737&height=415&name=ARGO%20blog%20-%20October%2026.png) Customer experience (CX) is defined by the perceptions customers have regarding their interactions with an organization – how a provider treats them, respects them, and serves them across each stage and touchpoint of the customer journey.  The components that drive a customer’s perception are influenced by three elements: 1. Success; 2. Effort; and 3. Emotion Customers need to be successful when they interact with their financial institutions, whether it's depositing a check or applying for a mortgage. Not only do they need to successfully transact business, but they want it to be easy. Regardless of the complexity of the transaction, it should not be excessively difficult.  The final and oftentimes overlooked element is emotion. At the end of an interaction, the litmus test of a positive customer experience is how the client feels. Do they feel good about the institution? The employee that assisted them? The website? Delivering an excellent customer experience requires factoring all three elements into the design. Listening to customers provides insight into experience elements. Only 1 in 26 customers will notify their FI on why they left. Institutions often miss this in their strategy plans. For example, customers respond negatively to: - A poorly designed website that includes cumbersome navigation, difficult searches, slow response time, insufficient depth, or low value, unhelpful content; - Lingering unresolved issues; - Too many choices; - One-size-fits-all solution; and - A barrage of irrelevant information In each of these examples, either customers were continually unsuccessful in their attempts to interact with the institution, or it was too difficult to accomplish their goal. The result was a negative emotional experience that led them to end their relationship with the institution. Early detection of dissatisfaction signals mitigates loss. A digital solution with the necessary technology framework can identify areas of improvement based on customer insight and strengthen the institution’s CX strategy. For more information, download the [Increasing Market Competitiveness through Customer Experience](https://info.argodata.com/argo-connects-increasing-market-competitiveness-through-customer-experience) interview document. [![Download the Interview Here](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4591808/712b3b72-93c1-4503-84e7-415a60a246d7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/4591808/712b3b72-93c1-4503-84e7-415a60a246d7) Share [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.argodata.com/thought-leadership-blog/framing-the-important-elements-of-customer-experience) [![ARGO](https://blog.argodata.com/hs-fs/hubfs/ARGO%20white%20logo%2078ppi.png?width=200&height=53&name=ARGO%20white%20logo%2078ppi.png "ARGO")](http://argodata.com) Connecting financial services and healthcare customers with innovative technology [linkedin-in icon](https://www.linkedin.com/company/argo/) Copyright © 2026 ARGO Data Resource Corporation ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "ARGO", "url" : "https://blog.argodata.com/thought-leadership-blog/author/argo" }, "dateModified" : "2023-10-26T13:15:00.728Z", "datePublished" : "2023-10-26T13:15:00.000Z", "headline" : "Framing the Important Elements of Customer Experience", "image" : [ "https://blog.argodata.com/hubfs/ARGO%20blog%20-%20October%2026.png" ], "mainEntityOfPage" : { "@id" : "https://blog.argodata.com/thought-leadership-blog/framing-the-important-elements-of-customer-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.argodata.com/hubfs/ARGO%20white%20logo%2078ppi.png" }, "name" : "ARGO Data Resource Corp" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "ARGO" ] }, "datePublished" : "2023-10-26T13:15:00+0000", "description" : "Delivering an excellent customer experience requires factoring three elements into the design. Read our blog to discover these components that drive a customer’s perception.", "headline" : "Framing the Important Elements of Customer Experience", "image" : "https://4591808.fs1.hubspotusercontent-na1.net/hubfs/4591808/ARGO%20blog%20-%20October%2026.png", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://4591808.fs1.hubspotusercontent-na2.net/hubfs/4591808/ARGO%20white%20logo%2078ppi.png" }, "name" : "ARGO" }, "url" : "https://blog.argodata.com/thought-leadership-blog/framing-the-important-elements-of-customer-experience" } ```