Insights Thought Leadership

How FIs Optimize Engagement through Timely and Relevant Content

methods of communication


Omnichannel, Digital Listening

As Omni-channel activity increases, financial institutions face the challenge of consistently providing successful customer and member engagement. To counter this, banks and credit unions leverage solutions that utilize digital sensory technology, self-disclosed information, and customer knowledge to appropriately engage opportunities with highly relevant content.

Industry research shows that personalized calls-to-action increase conversion rates by over 200 percent. With aggregated customer knowledge, FIs deploy more relevant customer-specific content, increasing the probability of conversion success.

Successful engagement also depends on optimized timing. Poorly timed engagement decreases customer experience increasing reputational risk for the institution. Analytics, automated decisioning, and workflow routing identify customer intent, quantify propensity, and deploy appropriately timed and targeted engagement.

Engagement must also be delivered through the consumer’s channel of choice. FIs achieve this through customer delivery solutions that employ digital and traditional marketing channels for strategic communications and engagement, including email, SMS, dynamic display ads, calling campaign, direct mail, and Google search and display ads.

ARGO Connects enables FIs to extend customer acquisition, experience, fulfillment, and service capability to customers, members, and prospects across their journey stages in an Omni-channel delivery ecosystem.

For more information, download the “Staying Customer Connected” interview with David Engebos, President and COO of ARGO.

Download ARGO's interview with David Engebos